OUR STOREY

Sim Dynamics Limited was founded by Simon Mason, a successfull racing driver and coach still competing at 56, now with 37 years of motorsport behind him.

As one of the UK's most experienced motorsport figures, Simon has held driver training roles with Aston Martin, Porsche, Ferrari, Caterham and BMW, and brought that same hands-on expertise to race car preparation and team management across the UK and Europe.

Simon began supplying racing simulators in 2012, growing organically alongside driver coaching roles. In 2024, the business was incorporated as a limited company to support its next phase of growth, with a clear focus on the simulator market.

The philosophy that has guided Simon throughout is simple: 'What does it actually do, how does it actually work, and how can it be done better?'  It's an approach that creates facts and the understanding of nuance, but it's one that earns trust, and that trust shows in our referrals.

Sim Dynamics today is a business built on delivery. We are ambitious, but we don't chase shortcuts or status, something that sets us apart in an industry where both are common and misleading. We make promises we keep, and we grow on the back of a reputation we've earned.