ABOUT US
Sim Dynamics Limited was founded by Simon Mason and active professional racing driver and coach with 37 yeras of motorsport experience based in Greater Manchester.
With connections across UK and international motorsport right upto WEC and Le Mans 24hr winners Simon offers a broad wealth of experience far exceeding his public profile.
One of UK motorsports most experienced high performance driver trainers, with many firsts in motorsport, alongside luxury automotive industry roles, race car preparation and team management roles, Simon is has a wealth of knowledge.
One of the very first full time racing driver instructors and then one the first full time racing driver coaches (there is a significant difference) living close to Silverstone meant he was in the heart of UK motorsport. Working for Silverstone, Thruxton and Jim Russell (Donington) Racing Schools on a daily basis in the 1990's, Simon was tasked with almost every role imagineable in motorsport giving a chance to learn strengths and weeknesses from many different perspectives.
Simon has been a Chief instructor, an Elite rated instructor, passenger ride driver, a judge on many scholarships, sent by Aston Martin to demonstrate cars at venues like Sebring, Le Mans and the Nurburgring Nordschlieffe alongside roles like demonstration runs at CarFest coaching celebrity VIP's and supporting many other super high end luxury events.
He has forged a career doing what he loves through being highly observant and learning from others and his own mistakes. To put this into perspective, Simon is dyslexic, from a time where that was not a recognised "complication to learning", but cars, movement and pictures are something he could understand through pure logic... Simon's first race car, a BMW 2002 Tii was self built/converted from a road going 1602 purchased for £180 and this was all done over 12 months using a Haynes manual and a German BMW Tuning book called "So Wird Er De Schneller". The only help from familly was facilities, tools and being left to it.
Entirely self funded and not at all sales focused Simon's racing profile is stunted hiding his vast experience from racing and testing cars from GT3, TCR and prototypes downwards. He has won 3 Championship titles and been runner up in a further 4 cars, not to mention multiple 24hr race wins.
An ARDS Grade A instructor (since the formation of ARDS), Aston Martin and Ferrari performance driving consultant and Advanced Driving Instructor when working for Porsche, Simon is driven by the factual honesty of professional motorsport, not the concept of it followed by so many in club motorsport.
Mechanical knowledge of cars and tyres is an essential asset to our approach with many championship winning cars built and engineered by Simon and his contacts. What we don't know we will always know someone who does. In fact, Simon was only able to start racing at all because he built every element of his first race car apart from the welding... he can't weld for toffee but he can build a competitive 24hr race car engine.