
Delivering over 36 years experience in a vast range of motorsport fields, the knowledge available through Simon Mason and his colleagues at Sim Dynamics is unrivalled and perfect for drivers and teams on the path through motorsport.
Our clients are given tools to build core skills and focus which we call call driving attitude. This attitude is often overlooked in the pusruit of the easy buck by many driver coaches making the difference when the weather changes, the cars performance cannot purchased any higher or that driver who has been chasing you is catching under braking.
Motorsport is in our blood, and we fully understand that there we all have stages of learning that require different types of experience and input. If you are passionate about driving cars fast and being better at it no mater what you drive or where, then we are here to help. We even help with car technical details and the black art of tyre use with customers regularly commenting "I'd never thought of that!".

We offer three methods of professional training/mentorship all carried out with a long term view on your development. We are very aware the more often we can work together the more we can help which is good for all parties and discounts are available where structure is agreed.
1: 1 TO 1 IN CAR DRIVER COACHING backed up with data when relevant.
Reducing from £600+VAT to £250+VAT per day so please ask for details.
2: ONLINE COACHING using simulators from the comfort of your home. The focus is on real world driving and attitude not eSports although there is a cross over.
Prices start at just £50+VAT per hour.
3: VISIT US in MANCHESTER to train on our state of the art simulator.
Prices £150+VAT for 2 hours.

Without any exceptions, the best racing drivers (quick, consistent lap times within a few tenths lapping safely/predictablely in anything within 3 or 4 laps) have benefited from exposure to high quality experience in one form or other throughout their career almost without break.
How many times do you see drivers winning club or expensive championships only to be making up the numbers when they go into a serious series where the experience level of everyone involved matters more than the budget. Cases in point TCR UK to BTCC, British GT to Porsche Cup, Caterhams to anything else prove that driver confindence and budget can hide the reality of experience in motorsport.
In a sport where money easily blinds us to the reality of all the variables the Sim Dynamics experience keeps focus on what is actually happening and therefore when to fight and when to take a half step back.
Everyone we work with has a proven record in their field, no one person can be an expert in all areas so we draw in vast experience from across the sport and engineering.

Driving on the limit or being safe at speed is all about anticipation or rather our ability to read the car's responses and adjust our actions to make the best for the car. The obvious ques and consequences of a real car on track (G Force and Yaw) only serve to make us stay focused or awake, they are not what a pro driver is reliant on, it helps but it is also a limiting factor to performance with the ammount of grip almost every race car has available in 2025.
Simulators have become highly valuable tools for all levels of driving experience, they allow low cost rehearsal, developing core focus and reducing a racing drivers inherent desire for excuses... the excuses which lead to wasting money, loss of confidence and time wasted chasing the wrong problem!
In essence the primary value of simulators is the brain training, the clarity of driving focus, intensity of repeating identical laps, the self responsibility for our actions and as a result our ability to avoid excuses and find clear solutions faster. In otherwords corrcet mental attitude.
Monton, Eccles, Manchester, Greater Manchester, England, United Kingdom

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Sim Dynamics became a Limited company in April 2024 after 35 years as a sole trader business.